You may be familiar with Google’s other ad products - Google Analytics, DV360 and Google Ads itself but not with Google’s Shopping product.
With covid forcing businesses and consumers alike increasingly online, it's essential to use every available tool to gain an advantage in your digital marketing.
Google Shopping is still new to markets like Singapore, and still under-used even in markets where it has been available for longer, like Australia. Google Shopping delivers a powerful tool for customers to directly browse products on the search engine results page, and compare between different sellers.
This means that an e-commerce advertiser can directly integrate with Google Shopping to show product powered adverts and directly match somebody searching for “French Wine” with your 2016 Pinot Noir.
1) Increase Brand Awareness
With Google Smart Shopping campaigns especially, you can now deliver Shopping ads across the wider Google ecosystem - including YouTube, display as well as increasing your coverage on the Google Search Results page itself.
2) Give Even Niche Products their own Ad
Do you have a high value product that you would love to advertise but it’s too niche? Well you can now directly sell that cabinet to users searching for “teak furniture”.
This traffic driven direct into your product pages will drive increased sales for specific stock, without the extra effort
3 Revenue!
With clever combinations of product imagery, titles and descriptions Shopping ads catch attention and drive up conversion rates and revenue, improving the overall return on ad spend for your business.
With businesses all trying to work out how to survive and thrive in 2020, every advantage is a potential lifeline and Google Shopping offers an excellent way to grab attention and drive sales.