How We Built NISADE’s AI Visibility Engine
By combining traditional SEO performance with AI visibility signals, NISADE positioned itself where future customers are already searching. +3%Traffic from
Position Your Brand in AI
Optimise your business to appear in Claude, ChatGPT, Perplexity, and other AI-powered platforms and LLMs where your customers and future customers are already looking to buy or work with you.
Our Approach to GEO (Generative Engine Optimisation)
AI-powered search engines like Claude, ChatGPT, and Perplexity are fundamentally changing how people find information, buy products, find partners and make business decisions. To appear in these AI responses, your content needs to be authoritative, well-structured, and optimized for how LLMs understand and cite information. Off-site content is important. Your approach needs to be complimentary to, not competitive with your ongoing SEO strategy.
We combine traditional SEO fundamentals with cutting-edge GEO strategies: entity optimisation, citation-worthy content, structured data implementation, and AI visibility monitoring across multiple platforms.
What We Deliver
Content Optimisation for LLMs
Structure your own and offsite content so AI models can understand, extract, and cite your expertise.
- Citation-worthy content formatting
- Clear authority signals and attribution
- Fact-based, verifiable claims
- Source credibility optimization
- Content freshness strategies
- Multi-format content (text, structured data)
Entity & Knowledge Graph Optimization
Help AI models understand who you are, what you do, and why you’re authoritative.
- Entity schema markup implementation
- Knowledge panel optimization
- Brand entity strengthening
- Relationship mapping (people, places, things)
- Authority and expertise signals
- Cross-platform entity consistency
AI Visibility Monitoring
Track your presence across Claude, ChatGPT, Perplexity, and other AI platforms.
- AI citation tracking and monitoring
- Competitive AI visibility analysis
- Multi-platform presence reporting
- Query response testing
- Brand mention analysis in AI outputs
- Performance benchmarking
Future-Proof Content Architecture
Build content systems that work for both traditional search and AI platforms.
- Hybrid SEO/GEO content strategy
- Structured data implementation
- FAQ and Q&A optimization
- Topic authority development
- API and data feed optimization
- Voice and conversational search prep
Frequently Asked Questions
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing content to appear in AI-generated responses from platforms like Claude, ChatGPT, Perplexity, and Google’s AI Overviews. Unlike traditional SEO which focuses on ranking in search results, GEO focuses on being cited and referenced when AI models answer user questions.
How is GEO different from traditional SEO?
Traditional SEO optimizes for ranking in search engine results pages (SERPs). GEO optimizes for being selected, understood, and cited by AI models. While there’s overlap in best practices (quality content, authority signals, structured data), GEO specifically focuses on how LLMs parse, understand, and attribute information.
Which AI platforms do you optimize for?
We focus on the major LLM platforms: Claude (Anthropic), ChatGPT (OpenAI), Perplexity, Google Gemini, and Bing Chat. We also monitor emerging platforms and prepare for future AI search tools. The good news: optimization principles that work for one platform generally transfer to others.
Can you guarantee my brand will appear in AI responses?
No ethical GEO provider can guarantee specific placements—AI models constantly evolve and their selection criteria aren’t fully transparent. However, we can significantly increase the likelihood of citation through authority building, content optimization, and structured data implementation. We track and report on your AI visibility across platforms.
Should I do GEO instead of traditional SEO?
No—you need both. Traditional search isn’t going away, and many GEO best practices align with SEO fundamentals. We recommend a hybrid approach: maintain strong traditional SEO while layering in GEO-specific optimizations. This future-proofs your digital presence regardless of how search evolves.
Ready to Future-Proof Your Digital Presence?
Let’s discuss your goals and build a custom strategy.